Top SEO and Organic Search Articles!

Hello friends and readers! As we dive deeper into 2015, I wanted to take a few moments to compile together some of the best SEO and Organic Search related articles that we’ve posted here on Indexed Marketing in the last year. We’ve covered great topics, from Brand Authority to Verifying your Pinterest Account, and today I’d like to share some of my favorites with you!

SEO and Organic Search Mechanics

These articles cover the mechanical aspect of SEO, from metadata formatting to page speed optimizations, and are considered the ‘under the hood’ changes that affect your site performance in organic search. Many SEOs would agree that on-page mechanics are often the first actionable item with any website (after research and planning, of course!)

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HTTPS and Your Google SERP Rankings

Starting off with HTTPS and the importance secure sites can have on your organic search performance. HTTPS is an interesting topic that many people easily forget about when assessing all of the details of a site that can have a search impact. Brush up on this HTTPS info to keep your site on top!

 

Google Webmaster Tools

Configure Google Webmaster Tools in 5 Minutes

Configuring Google Webmaster Tools not only tells Google that you are the legitimate owner of your website, it also gives you helpful alerts and heads-up info when something is going wrong on your site. This free tool is used by most every webmaster today, and though Yahoo and Bing have comparable tools for their own search engines, the lion’s share of traffic obviously comes from Google (for US search queries, anyhow)

SEO Jobs/SEO In the Workplace

Becoming a wizard of SEO can give you a skillset that will help you stand out in your workplace. Because SEO is still largely understood by most, being able to prove technical proficiency in even the most basic of SEO disciplines may give you the competing edge over your competition. Check out these articles for more helpful info on SEO in the workplace:

Berlin Startup Tour

7 Skillsets to Make you A Rockstar Job Candidate

By devoting a small amount of time to learning a new technical skill, or brushing up on a skill you already have, you can give yourself a massive edge over your professional competition. Whether it’s by learning a software discipline like Microsoft Excel or Adobe Photoshop, or just simply working to improve your professional writing skills, self-improvement pays off not only in the office, but in your personal life as well.

 

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Keeping your Blog SEO Friendly

Here’s a quick tip-list on how to ensure your blog or website is always SEO friendly. Not a lot here, just some great SEO/organic search tips for your blog.

 

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Shockingly Good Content Creation

With these content creation tips, you can ensure that your site content is fresh, relevant, and attractive to your potential organic audience!

 

 

 

 

Best Practices: Google Shopping Campaigns and PLAs in 2014

Google Shopping listings have been updated yet again, in lockstep with Panda 4.0, and as a result there are some guideline changes when building new product feeds that take advantage of enhanced tagging ability, sorting and grouping by product performance, and more! Check out the highlights below:

Best Practices for an Optimized Shopping Campaign Feed

Ensure “product data is complete, fresh and accurate”

  • Upload data regularly to keep information current
    • Once a day, or depending on changes, schedule frequent uploads
  • Feeds should be kept updated to reflect any new price changes and availability
  • “Product eligibility can improve your impressions”
  • Match the data feed to the information found on your website
  • Submit Unique Product Identifiers

Keep “titles, descriptions and images user-friendly”

  • Use high-quality, clear images for products
    • Use white, gray or light gray backgrounds
    • Avoid watermarks and logos
  • “Relevancy can improve your click through rate”
    • Use Search Query Reports to hone relevancy of products’ keyword lists
  • No keyword stuffing

Keep “product type and custom labels in good shape”

  • “Bid based on your product group’s relative value”
  • Organize your inventory by product type for easy management of your shopping campaigns
    • Create a product catalogue or taxonomy
  • Five custom labels are available and they make management control of new and old products that much easier
    • Each product can be assigned up to 5 labels

Resource: AdWords Best Practices Series on Search Engine Land

Updated Specifications for Data Feed Attributes

  • Landing Page Policy
  • Image Quality Recommendations
  • Attribute Character Limits

Resource: Google Merchant Center Product Feed Specification

What are heading tags, and why do they matter to my marketing and SEO?

In my experience the rules around use of H tags is always shifting. Here are the current “rules” (according to Google) as I understand them:

  • You determine the priority of your own content. There is no hard-and-fast rule around which piece of content is the most important to you.
  • Visual styling is important. Apparently you can lose ranking or be demoted for using high-ranking H-tags (h1, h2) but making them small in font or a low-contrast color.
  • They only do so much. They’re not the be-all-end-all of your ranking content. They’re one small factor. Make the choice that best represents your product, not to game SEO.
  • H4’s and beyond do little to help Google make sense of your content. Use more semantic containers (header, article, section) to help organize content.
  • Other things factor into SEO like multimedia, meta tags, etc. Optimizing those in tandem with well-written heading tags will go a long way.

In short: above all content matters. Make sure content is original and readable by Google. Make decisions that help your customers first, and Google second. Often you will find that what’s best for your customer’s UI/UX and conversion path lines up nicely with what Google wants. It is their goal to use compliance to make the web easier to search and use, after all!

 

Here’s what a basic heading structure could look like:

 

  • H1 Product Name
  • H2 Product Short Description / Product name above the description (I’ve seen this done on large eCommerce sites and do not know if this is proper)
  • H3 Product Long Description / Product Specifications / Reviews
  • H4 Product Price