After lagging behind Android for years in terms of native app development for Google Analytics, Google has finally released Google Analytics for iOS. The first party Google Analytics app comes with support for some of the best features of Analytics, including Real Time traffic view, secondary factor drilldown, and beautiful graphic-based display of information. The Google Analytics app is available for devices running iOS 6.0 and up, and is optimized for iPhone 5/5s and iPad.
Features at a Glance:
Tapping the bar icon in the upper left corner opens the options that are available in the left hand menu in the web version of Analytics. Users can choose to drill into Real-Time, Audience, Acquisition, Behavior and Conversions.
Segment filtering is also easy, by tapping the circle with a plus sign icon in the upper right corner. When a segment is selected, the icon turns orange. You cannot use custom segments in the app or do anything custom at all really. This is just the basics, but it’s clean and easy to use.