Hey everyone, and happy Monday! I wanted to share some short reminder tips on how to keep your blog SEO friendly, both when maintaining existing content, and when creating and curating new content! Sound off in the comments and let me know if you have any other great tips that help keep your blog in tip-top shape!
1. Responsive Design:
You want your blog to respond and conform to any / all devices that the user may be using. This creates just one URL, causing any inbound links to only link to one domain rather than multiple domains. This helps boost your Google ranking, in turn boosting your SEO ranking.
2. Create content that’s relevant to your keywords. Below are a few tips to follow when writing:
- Write your content for people, not so much for what you think a search bot would like. It should be natural and captivating.
- Write something unique that your readers won’t be able to find anywhere else on the web.
3. Link Internally:
Linking internally to your blog or event to the HB website helps show the validity and relevancy of your blog content.
4. Consider the “scanners”
Most people, when browsing blogs or reading posts tend to skim through. Make it easy for users to read:
- use shorter sentences
- use bullet points & lists
- use relevant images.
5. Font size matters
The larger the text on the page, the more importance is placed on it by Google. When crating headers and sub-headers, make sure to use your primary and secondary keywords.
A good image can help strengthen your content and lower your bounce rate. Make sure you save the image files as keywords rather than “image384773”.
7. Share, share, share!
Once all of your blog content is optimized and ready, make sure to share it on all of your social media channels.