Bing Surpasses 20 Percent Market Share in U.S.

According to comScore’s March search data, Bing has finally secured over 1/5th of the total organic search market in the United States, stealing partial percentages from both Google and Yahoo between February and March of 2015. Bing’s slow yet steady gains in market share have effectively unseated Search Alliance partner Yahoo from the number two spot, despite the fact that Bing is actually serving Yahoo’s organic results.

comScore Bing Desktop Search Data March 2015
comScore’s Core Search Report – March 2015

 

The last time Yahoo enjoyed a similar market percentage was in May 2009, two months before Bing’s launch in June 2009. Yahoo’s share of the pie is around 12.7 percent today, thanks in part to a performance boost as a result of a default search partnership with Mozilla’s Firefox browser.

When you factor in the Search Alliance partnership between Yahoo and Bing, the effective reach of Bing’s organic SERPs is nearly 33 percent, which is certainly not a figure to scoff at. Google should be feeling a bit of heat on the back of their neck as tertiary search providers like Bing, Yahoo, and DuckDuckGo slowly erode their market share by a few percentage points in aggregate as concerns about search history privacy and user data continue to grow.

Bing and Yahoo – A Shifting Partnership

This news also comes on the heels of a related Yahoo-Bing announcement which will allow Yahoo to begin serving up to 49% of ads on desktop from their own Gemini platform, as well as from other providers such as Google. Yahoo and Google have circled each other for an advertising partnership in the past, with Eric Schmidt himself floating the idea in late 2012 before the idea was crushed by the US Government for anti-trust concerns. In the short term this may seem like a loss for Yahoo, but as their own Gemini platform grows and they learn to better serve contextual ads, having this amount of control over their own campaigns should prove to be beneficial in the long run.

The Real Deal: How to Verify Your Website on Pinterest

Social (Media) Security

Global Price tag of consumer cybercrime (Norton Report)
Global Price tag of consumer cybercrime (Norton Report)

As business owners and social media users alike can attest to, cybercrime is one of the largest inherent problems that has come along with the wide prevalence of the Internet. Cybercrime has moved from an annoyance employed mostly by hobbyists, to an immeasurably large business that spans the globe, affecting economies from Russia, to South Africa, to the United States.

Cost of Cybercrime (con't.) - (Symantec)
Cost of Cybercrime (con’t.) – (Symantec)

The greatest cost of consumer cyber crime are reported in the USA ($38 billion), Europe ($13 billion) and China ($37 billion.)

-InfoSEC Institute

As a result, cyber security has gone from a recommended option to an absolutely necessary aspect of any online presence. And with more and more consumer commerce taking place online, end-users are as susceptible to cybercrime as businesses, if not moreso.

Verifying your Website on Pinterest

In an effort to combat spam, Pinterest allows you to verify your ownership of the website listed in your Pinterest Profile. Similar to Twitter’s Verified Accounts feature, Pinterest includes a visual marker on your profile to signify that you are the site owner, in this case a red checkmark. It’s a rather easy process, provided you have a few pieces of information and 10-15 minutes of time. You’ll need:

  • Pinterest login credentials for you or your brand
  • FTP login credentials for your website (more on this in a moment)
  • Basic knowledge of HTML files

Let’s get started!

pinterest-verification1

Login to the Pinterest profile we’ll be working with, and once logged in click your name across the top navigation bar. This should take you to your settings. Scroll down until you find the entry for Website, double and triple-check to make sure the URL in the box is your website’s URL. You need to include the http:// header, but not the www. prefix.

YOUR URL SHOULD LOOK LIKE THIS: http://mywebsite.com

You should see a button next to your Website field that says ‘Verify Website’, click on that bad boy.

Download your HTML Verification File

pinterest-verification2

You should be presented with this HTML verification screen. Click next to step 1 where it says Download the HTML verification file (pinterest-xxxxx.html), your HTML file should begin downloading automatically. Ensure that you do not rename the file.

Upload the HTML Verification File to Your Site

Now that we’ve downloaded the HTML verification file, we need to get it onto our site so Pinterest can see it to complete the verification. In order for Pinterest to do that, the HTML verification file needs to be located at http://yourwebsite.com/pinterest-xxxxx.html, and in order to accomplish that, we need to upload the HTML file we downloaded to the root folder of your website.

Uploading a File to Your Site’s Root Folder

Most modern web hosts have a web management interface like cPanel, allowing you to upload/download files, make configuration changes, and more. I’ll be showing you an example using cPanel, as this is the most commonly used management UI. However, the steps are largely the same for any web host, as long as you can find a File Manager/Browser within your web management interface.

This is the File Manager included with cPanel. The folder 'public_html' is your Root Folder.
This is the File Manager included with cPanel. The folder ‘public_html’ is your Root Folder.

Navigate to your ‘public_html‘ folder, and upload your verification HTML file. After you’ve completed this, return to Pinterest and click on step 3 to check the verification file and complete the process. If everything is correct, your profile should now show a red checkmark next to your site URL!

 

Google Confirms Rollout of Image Search Filters & Tags

As early as the beginning of Summer 2015, some users began to notice a new set of Google Image Search filters and options when performing an image search from mobile. Of course, it’s not uncommon for Google to test new features on unsuspecting users, but in a somewhat uncommon turn of events, Google has confirmed that these new image search filters/tags are here to stay for good. See these new search filters in action below:

Using Google Image Search Filters

It appears that these tags are only showing for a small subset of search terms thus far (I promise I don’t spend a lot of time Googling home siding on a regular basis), but if you manage to stumble upon an image search that does have these new filters enabled, it works a little bit like this:

  • Perform a search
  • Choose a filter (or three)

You’ve done it! Now you’re an image tag filter searching pro. It is interesting (and useful!) to note that these filters can be compounded, meaning I can view results for home sidinghome siding with a concrete filter applied, and even home siding with a concrete filter applied, in addition to a red filter. Gone are the days of sifting through hundreds of image results to find that perfect red concrete home siding example you’ve been dreaming of.

On a more serious note, these filters, and more importantly their method of implementation, is a logical and intelligent move for Google. Google has long provided suggested modifications to image search results, but being able to filter and pare down results on the fly with little to no loading time is just another way the Google Image Search experience has gotten that much easier. I’m surely not complaining.

Top SEO and Organic Search Articles!

Hello friends and readers! As we dive deeper into 2015, I wanted to take a few moments to compile together some of the best SEO and Organic Search related articles that we’ve posted here on Indexed Marketing in the last year. We’ve covered great topics, from Brand Authority to Verifying your Pinterest Account, and today I’d like to share some of my favorites with you!

SEO and Organic Search Mechanics

These articles cover the mechanical aspect of SEO, from metadata formatting to page speed optimizations, and are considered the ‘under the hood’ changes that affect your site performance in organic search. Many SEOs would agree that on-page mechanics are often the first actionable item with any website (after research and planning, of course!)

https banner

HTTPS and Your Google SERP Rankings

Starting off with HTTPS and the importance secure sites can have on your organic search performance. HTTPS is an interesting topic that many people easily forget about when assessing all of the details of a site that can have a search impact. Brush up on this HTTPS info to keep your site on top!

 

Google Webmaster Tools

Configure Google Webmaster Tools in 5 Minutes

Configuring Google Webmaster Tools not only tells Google that you are the legitimate owner of your website, it also gives you helpful alerts and heads-up info when something is going wrong on your site. This free tool is used by most every webmaster today, and though Yahoo and Bing have comparable tools for their own search engines, the lion’s share of traffic obviously comes from Google (for US search queries, anyhow)

SEO Jobs/SEO In the Workplace

Becoming a wizard of SEO can give you a skillset that will help you stand out in your workplace. Because SEO is still largely understood by most, being able to prove technical proficiency in even the most basic of SEO disciplines may give you the competing edge over your competition. Check out these articles for more helpful info on SEO in the workplace:

Berlin Startup Tour

7 Skillsets to Make you A Rockstar Job Candidate

By devoting a small amount of time to learning a new technical skill, or brushing up on a skill you already have, you can give yourself a massive edge over your professional competition. Whether it’s by learning a software discipline like Microsoft Excel or Adobe Photoshop, or just simply working to improve your professional writing skills, self-improvement pays off not only in the office, but in your personal life as well.

 

seocopy

Keeping your Blog SEO Friendly

Here’s a quick tip-list on how to ensure your blog or website is always SEO friendly. Not a lot here, just some great SEO/organic search tips for your blog.

 

shcokinglygoodcontent

 

Shockingly Good Content Creation

With these content creation tips, you can ensure that your site content is fresh, relevant, and attractive to your potential organic audience!