Top SEO and Organic Search Articles!

Hello friends and readers! As we dive deeper into 2015, I wanted to take a few moments to compile together some of the best SEO and Organic Search related articles that we’ve posted here on Indexed Marketing in the last year. We’ve covered great topics, from Brand Authority to Verifying your Pinterest Account, and today I’d like to share some of my favorites with you!

SEO and Organic Search Mechanics

These articles cover the mechanical aspect of SEO, from metadata formatting to page speed optimizations, and are considered the ‘under the hood’ changes that affect your site performance in organic search. Many SEOs would agree that on-page mechanics are often the first actionable item with any website (after research and planning, of course!)

https banner

HTTPS and Your Google SERP Rankings

Starting off with HTTPS and the importance secure sites can have on your organic search performance. HTTPS is an interesting topic that many people easily forget about when assessing all of the details of a site that can have a search impact. Brush up on this HTTPS info to keep your site on top!

 

Google Webmaster Tools

Configure Google Webmaster Tools in 5 Minutes

Configuring Google Webmaster Tools not only tells Google that you are the legitimate owner of your website, it also gives you helpful alerts and heads-up info when something is going wrong on your site. This free tool is used by most every webmaster today, and though Yahoo and Bing have comparable tools for their own search engines, the lion’s share of traffic obviously comes from Google (for US search queries, anyhow)

SEO Jobs/SEO In the Workplace

Becoming a wizard of SEO can give you a skillset that will help you stand out in your workplace. Because SEO is still largely understood by most, being able to prove technical proficiency in even the most basic of SEO disciplines may give you the competing edge over your competition. Check out these articles for more helpful info on SEO in the workplace:

Berlin Startup Tour

7 Skillsets to Make you A Rockstar Job Candidate

By devoting a small amount of time to learning a new technical skill, or brushing up on a skill you already have, you can give yourself a massive edge over your professional competition. Whether it’s by learning a software discipline like Microsoft Excel or Adobe Photoshop, or just simply working to improve your professional writing skills, self-improvement pays off not only in the office, but in your personal life as well.

 

seocopy

Keeping your Blog SEO Friendly

Here’s a quick tip-list on how to ensure your blog or website is always SEO friendly. Not a lot here, just some great SEO/organic search tips for your blog.

 

shcokinglygoodcontent

 

Shockingly Good Content Creation

With these content creation tips, you can ensure that your site content is fresh, relevant, and attractive to your potential organic audience!

 

 

 

 

How-To Video: Set Up Google Webmaster Tools for your Site in 5 Minutes!

Keeping Your Website Indexed with Google Webmaster Tools

Have you ever wondered how exactly Kayak.com shows up in Google when you search for ‘cheap travel’? There are a lot of factors that contribute to how your website is displayed in search results, but there is one common factor that you absolutely MUST have to ensure any amount of success in organic search: Verification of your site through Google Webmaster Tools.

What is it, and Why should I care?

Webmaster Tools allows you to verify that you are the owner of a given website, and it also allows you to assist Google in finding the important content on your website using sitemaps. This is important for a multitude of reasons:

  • By proving ownership of your site, Google then knows that your website is a real website, owned by a real live person, who isn’t using the site to distribute malware, phish for customer information, or any other malicious activities. By doing this, you immediately catapult yourself above all of the grey-water, ‘shady’ websites of the internet (a staggering percentage of the internet is made up of these malicious or otherwise ‘low quality’ sites.
  • By creating and submitting a sitemap, Google knows exactly where the important content on your website lives, and exactly how to direct users towards the information they’re looking for. The name sitemap is quite literal; it gives the internet a map, or directory, of your site that can be used to find exactly what a user is looking for, the first time they try.

The above video will show you step-by-step how to configure Google Webmaster Tools for your site. The steps are fairly simple, especially if you already have Google Analytics set up. Sound off in the comments if you have any questions, comments, or suggestions!

Later this week, we’ll be following up with a video that walks you through the configuration steps for Bing Webmaster tools!